Healthy Habits

The Farmer's Dog, a direct-to-consumer pet food startup, was entering broadcast TV advertising for the first time. They had a concept - they needed an EP to make it real.

Beau served as Executive Producer end-to-end: issuing RFPs and selecting the production company, managing casting, overseeing locations and overages, and driving the project through final delivery.

"Healthy Habits" ran on national broadcast TV for over two years.