Guidance Counselor

Google needed influencer content that felt authentic to each creator while staying brand-coherent across 10+ independent voices - without scripting everyone the same way.

Beau built a shared glossary of curriculum concepts drawn from the Google Career Certificate program. Each creator selected the concepts they personally connected with and articulated how they saw those concepts relating - a framework that gave every creator a genuine entry point while keeping all content rooted in the same brand vocabulary. Talent included Jordan Howlett, Ryan Trahan, ProZD, Michelle Khare, and others.

Jordan Howlett's shorts hit 575,000 and 553,000 views each. Luseeyalu's short reached 470,000 views. 10+ creators produced independently within a single coherent campaign universe.