The Journey to the Unwind

Recess had purchased ad space on Amazon Prime Video and needed everything built from scratch - no concept, no creative, no produced spot.

Beau ran the Recess CEO and COO through a structured creative development session using a four-quadrant framework that maps a brand's creative territory across two axes: Social↔Personal and Familiar↔Novel. The team landed in the Novel+Personal quadrant - a private, individual experience seen in an unexpected way. The concept: "The Journey to the Unwind," following a woman finishing her workday, closing her laptop, cracking open a Recess, and sinking into the couch. Shot in LA; Beau developed the concept, managed director selection, and cast talent with a choreography background to bring intentional movement to the performance.

The spot ran on Amazon Prime Video for over a year and is currently in its second year of trafficking.